HOT TOPIC 
Value Based Benefit Design?
"What exactly is Value Based Benefit Design and how can it help save money on my benefit plan?"
VBBD, as defined by the National Business Coalition on Health, is the use of plan incentives to
encourage participants to adopt one or more of the following:
•Appropriate use of high value services, including certain prescription drugs and preventive services
•Adoption of healthy lifestyles, such as smoking cessation, weight loss programs or increased physical activity